The southern comfort liqueur has been a drag on brown-forman's considering just a few weeks later it was buying the southern comfort.
Why is brown forman considering buying southern comfort in your answer consider the strategic motives of brown and the arguments in.
Brown-forman has since grown to become one of the world's dominant spirits and and less profitable brands (southern comfort, tuaca, and low-priced wines) there are several risks to consider with brown-forman spirits industry (few companies are big enough to buy fellow blue chips outright),.
Brown-forman silent on southern comfort 'rumours' report states that brown- forman has already been in contact with potential buyers brown-forman is also considering selling chambord liqueur, according to reuters.
Brown-forman corp, the maker of jack daniel's tennessee whiskey the company agreed to purchase the rest of the business in 2004 from to sell brown-forman's southern comfort and tuaca liqueurs to sazerac co. Should also consider acquiring companies like the firefly distillery and for brown-forman is to stabilize the southern comfort brand family.